Tom Tom emerges official candy of Super Eagles as NFF partners Cadbury

By Tunde Osho

Cadbury Nigeria Plc, manufacturers of TomTom, the nation’s number one candy, has expressed delight to partner the Nigerian Football Federation (NFF) as the ‘Official Candy of the Super Eagles.’

In a statement, the Company’s Corporate and Government Affairs Director for West Africa, Mr. Bala Yesufu said now is the time to give the Super Eagles the maximum support they require to excel in football, Nigeria’s favourite sport.

Yesufu said: “Tom Tom, the leading candy brand from Cadbury Nigeria is proud to be associated as ‘Official Candy of the Super Eagles.’ We appreciate the leadership of the NFF for their moderation in arriving at this partnership initiative and we hope to live up to our part of the deal.”

According to the President of the NFF, Mr. Amaju Pinnick, the partnership with Tom Tom was too good to be turned down as the brand has demonstrated a champion’s spirit over the years.

Pinnick added: “The Nigerian Football Federation is pleased to enter into this worthwhile contract as Tom Tom has done so much for Nigerian football over the years.

“Candies are for champions. The Super Eagles remain a champion team and Tom Tom is also a champion candy. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian Football Federation.”

The press statement said further that Mr. Mike Itemuagbor, Chairman of Pamodzi Sports Marketing, the sponsorship agency, noted that Tom Tom from Cadbury and his company have the responsibility to ensure that both organisations derive fulfilment from the relationship.

He opined further: “The agreement is for a period of three years in the initial period, and renewable. It makes Tom Tom the ‘Official Candy of the Super Eagles.’ All other details will be made known at the official contract signing ceremony soon.”

Cadbury Nigeria Plc, a publicly quoted company, is the pioneer cocoa beverage manufacturer offering some of the most loved brands in the country. Cadbury Nigeria is a 74.99%-owned subsidiary of Mondelēz International, a global snacking powerhouse with an unrivalled portfolio of brands. The remaining 25.01% of shares are held by a diverse group of indigenous, individual and institutional investors. A front-runner in beverages, confectionery and gum, Cadbury Nigeria’s quality products–Bournvita, Hot Chocolate, TomTom, Buttermint, Trident and Clorets–are market leaders in their respective consumer segments.

Mondelēz International, Inc is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion. Creating more moments of joy in approximately 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.  Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.