By Tunde Osho
Sweet Nutrition Limited, a consumer goods company based in Ogun State and formerly known as Bayswater Industries Limited, has relaunched its chocolate malt drink, “Choco Love” into the market.
The unveiling was marked with three landmark launch events in three different states around the country starting from Abuja to Port Harcourt, and finally Lagos. These events were masterfully organized to communicate the new brand’s presence to all stakeholders involved, as well as brand aspirations and a promise of quality.
Speaking on the launch, Emilio Maldonado, the Head of Research and Development for the Choco Love brand said that “Choco Love is an awesome brew, manufactured with the highest standard we can find in the market. When we decided on this drink, we decided to bring to Nigeria the best brew that you can find in the market.”
The Managing Director of Sweet Nutrition Limited, Kumar Venkataraman, also expressed unbridled optimism towards the brand’s performance in the Nigerian market.
“We are providing a tasty and nutritious drink for kids and the entire family, and Choco Love is delicious enough to become a household name on its own merit, Choco Love is only the first of many top nutritious quality products that are slated to be introduced to the Nigerian market by us, and we urge our customers to be on the lookout in the coming months”.
The MD’s optimism was also shared by Swatanter Saraswat, the Head of Sales and Marketing, who said “the brand is strong, and as everyone here experienced, the product is very delicious and of a high quality. We have worked hard to make Choco Love the best it possibly can, and I am optimistic as to how it will be received by Nigeria. Our brand is designed to be a close ally to kids and by extension the family.”
The company which has been in Nigeria for over 40 years said that Choco Love is now available for purchase in markets around the country. The product was first launched in Kano in 2016.