Chinese multinational digital pay-TV company, StarTimes Media has launched a $78.8 million project to build its Africa headquarters and a Dubbing Centre for Film and Broadcast Television in Kenya capital, Nairobi by the end of year 2015.
According to a recent report by Dataxis Intelligence Service, Africa’s pay-TV subscriptions reached 14.5 million at the end of March 2014, up 25 percent from 11.6 million in the first quarter of 2013.
This is good news for Pay-Tv firms in Africa such as StarTimes, which started developing its African operations in 2002. Today, it is spread across 10 African countries and its decision to build an African base shows its business confidence in the continent.
Group President at StarTimes, Mr Pang Xinxing said the company’s decision to open an African headquarter was backed by the presence of a strong economy, a sound investment and the government’s growing commitment to attract foreign direct investment.
The StarTimes African headquarter which will be constructed in Karen, Nairobi will be a home to a Digital TV research and development centre as well as a training and production center where complete film production can be done.
Kenya’s cabinet secretary for sports, arts and culture Dr Hassan Wario lauded StarTimes for its contribution towards the country’s policy and infrastructure development, adding that its latest initiative will help the growth and development of local productions and talents.