Nigerian Tourism Development Corporation (NTDC) said it has embarked on fresh marketing strategy that could attract an investment of about $200 billion.
Speaking at the ongoing Arabian Travel Market (ATM) in Dubai, United Arab Emirates (UAE), Director General of NTDC, Otumba Olusegun Runsewe, said the major areas to be marketed include the hospitality, transportation, Eco and sports tourism. He said the selection of the areas to be focused is based on the comparative advantage by the country.
He said part of the move includes making direct contact with some of the biggest and credible investors in the industry known world over. The country’s coastal white sand beaches are top on the marketing effort in view of the growing interest of investors in such places across the world.
“We would make sure that we tap into this opportunity, we have the size, the population and potential that makes Nigeria attractive for investors,” Runsewe said adding that the NTDC had assembled some of the best players in the industry in the country at ATM to help market and promote the window of opportunities available in the country.
This year’s exhibition is the 19th edition of the forum organised by the Reed Exhibitions Limited, organisers of the yearly London World Travel Market (WTM). It was declared opened by the Vice President and Prime Minister of UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum.