The Nigerian Television Authority-STAR TV Network has rolled out in Enugu State, introducing lowest tariff in the industry.
Performing the official launch in Enugu, the Zonal Director of NTA Enugu Zonal Center, Nneonyeodiri Ukoha said that the NTA-Star Network was a strategic partnership between the Nigerian Television Authority and the Startimes Beijing Group.
He described Startimes as one of the most influential radio and television networks China, adding that the partnership commenced in 2010 but matured in July 2012.
According to him, at inception, the partnership was envisaged to bridge the digital broadcasting, in line with the directive by National Broadcasting Commission (NBC) for broadcasting organizations to transmit from analogue to digital broadcasting by July of 2013.
The Enugu NTA boss further disclosed that it was in an effort to kick-start the transition that the NTA quickly moved into this partnership, thereby becoming the first television station in Nigeria to embrace the digital technology.
He explained that since the commencement of this partnership, the NTA-Startimes initiative has progressed quite rapidly, spreading to about thirteen states including the Federal Capital Territory.
Ukoha stated that the official lunch of the project in Enugu was another landmark achievement by the Nigerian Television Authority and its partners and was calculated to give the residents of Enugu and its environs access to excellent programming content on the Startimes platform.
He explained that when the project started two years ago, there was only one bouquet on the startimes network housing about 24 channels.