Nigeria, biggest market in Africa despite challenges-Tecno Mobile chief

Nigeria, biggest market in Africa despite challenges-Tecno Mobile chief
By Tunde Osho
Mobile phone brand, Tecno Mobile, has described Nigeria as the biggest market in Africa in spite of some challenges.
Mr Andy Yan,  Vice President,  Transsion Holdings,  parent company of Tecno Mobile, made the assertion in Lagos at Tecno’s Global Spring Launch, which led to the unveiling Camon X Pro smartphone at the Eko Eko Hotel and Suites, Lagos.
Yan said that Nigeria had provided  a huge market for the organisation  in spite of challenges of fluctuating foreign exchange.
The official said that the company had contributed to the growth of Nigeria’s  economy through job creation.
According to him, Tecno has also impacted on Nigeria through its  corporate social responsibility and he called for consistent policies to encourage investment in Nigeria, saying that  unstable business environment discourages investment.
Yan said: “Investors, most importantly, must have a stable environment and policies to do businesses.
“Where there is no continuity as regards policies and business relationship, businesses will be affected.“We are trying to keep very healthy relations,  discussing the possibilities and opportunities to impact on the society,” he said.
He added that fluctuating foreign exchange been been a problem to businesses.
Yan said that the company regularly  carried out a study  of the Africa business environment  before manufacturing more products. “This has kept the company going in spite of challenges.”
According to him, the unveiled  Tecno  Camon X Pro smartphone has unique security features such  as Face ID.
Yan said that the Face ID could be used to unlock the phone when lighting up the screen by grasping the face formation.He said that the face formation had 50ms recognition rate and was more functional than the fingerprint identification feature.
“At Transsions,  we do not adopt a one-size-fits-all approach in developing our products,” he said.