By Tunde Osho
Malta Guinness Herbs Lite, a malt brand from the stables of Guinness Nigeria Plc has won the ‘Fair Competition and Creativity Nigeria Awards’ (FCCNA) for its innovation and creativity.
The award ceremony, which took place at the Lagos Chamber of Commerce and Industry was organized by the Consumer Rights Awareness Advancement and Advocacy Initiative (CRAAI).
The Fair Competition and Creativity Nigeria Award (FCCNA) aims to encourage and reward companies and organizations that use innovation and creativity as tools to continually deliver superior products and services in the market place despite environmental challenges.
“Our consumers are always at the heart of what we do, and we constantly strive to innovate with exciting products to delight them; we are happy and proud to receive this award from The Consumer Rights Awareness and Advocacy Initiative,” said Ifeoma Agu, Brand Manager Malta Guinness and Premium Non-Alcoholic Drinks.
Also speaking at the event, Dorcas Mashingil, Innovation Manager, Guinness Nigeria Plc said, “Malta Herbs Lite is the first truly light sugar malt drink in Nigeria, which means that it contains less than 9% sugar content as against the regular malt drinks with average sugar content of 11% and above. New SON and NAFDAC regulations for sugar classification in malt drinks introduced last year categorizes malt drinks in 3 categories based on the sugar content, the classes are: Low Sugar: 0-2.5%; Light Sugar: 2.5% -9%; Classic: 9% – 13%. Malta Guinness Herbs Lite contains about 8% sugar making it a perfect choice for the health-conscious Consumers who want a lower sugar malt drink without having to compromise on taste.
According to the FCCNA Chairman, Igbrude Moses, the Fair Competition and Creativity Award was given to Malta Guinness Herbs Lite for its innovation and uniqueness in the malt segment to the delight of consumers. “The recognition is to remind management that competition is about ideals, innovation, and creativity as well as supplying the market what it needs and at the right marketing.”
Malta Guinness Herbs Lite was first launched into the market in October 2016.