By Tunde Osho
FrieslandCampina WAMCO Nigeria Plc has announced the appointment of Chris Wulff-Caesar as its new Marketing Director with effect from April 1, 2018. He will report directly to the Managing Director, Ben Langat and will be located in Lagos.
According to the company, Chris will lead the marketing team behind Nigeria’s iconic milk brand – Peak, to drive strong consumer experience and innovation. Managing Director, Ben Langat, said: “We’re making massive strides towards increasing the dairy portfolio for consumer preference and living our mission of providing quality and affordable nutrition for Nigerians; together with Chris, we will continue to put consumer first in realizing our business ambitions.”
Until his appointment at FrieslandCampina WAMCO, Wulff-Caesar was the Marketing Director, West Africa (Ghana & Nigeria) at ABInBev and member of the Board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director for Ghana (2007 – 2010).
He is a proven marketer, commercial operator and business leader with almost 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever. His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organizations i.e. brands and people.
Chris Wulff-Caesar, a Ghanaian, holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland United Kingdom. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). He is also involved with a few non-profit organizations which target the development and establishment of infrastructure for primary education for disadvantaged students.
Chris succeeds Tarang Gupta, who is now the Managing Director, FrieslandCampina (Dutch Lady) Malaysia.