In order to build a safe community, Facebook will be announcing today new updates to Safety Check to make it an even more relevant and useful experience in times of crisis.
Facebook’s Safety Check has notified people that their families and friends are safe more than a billion times across the world. As part of their ongoing commitment to build a safe community, Facebook will announce several updates to Safety Check
Introducing Fundraisers in Safety Check: Following a crisis, one way people give and request help is through fundraising. To make this easier, Facebook is introducing Fundraisers in Safety Check. Within Safety Check, people will be able to create or donate to a fundraiser for charitable and personal causes to help those in need. Fundraising provides a way for people who are also outside of the crisis area to offer help. Fundraisers in Safety Check will start to roll out in the coming weeks in the US.
Expanding Community Help: Since the launch of Community Help earlier this year on iOS and Android, Facebook has been inspired by the offers and requests for help generated by the community and want to make sure that those in need are able to access Community Help through any platform. Community Help will be available in the upcoming weeks on desktop, giving people another way to access the tool. Additionally, Community Help is now available for all crises where Safety Check is activated.
Adding more context with a personal note: After marking themselves safe, people will be able to share additional information to help reassure friends they are safe and provide more context about the crisis. To make this easier, users can now add a personal note to tell their friends more about what’s happening from within the Safety Check tool. This note will appear in the News Feed story that is automatically generated when people mark themselves safe.
Introducing crisis descriptions: When people receive Safety Check notifications, they may have limited information about the crisis. To help provide additional context on crises and make sure people have the information that they need, Facebook has started adding descriptions about the crisis from NC4, a trusted third party global crisis reporting agency.
Helping to keep the community safer means everything to Facebook as it hopes that these updates to Safety Check continue to do just that.
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what is going on in the world, and to share and express what matters to them. Facebook has 1.04 billion daily active users on average worldwide and 7.2 million daily visitors from Nigeria.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.
It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.