By Tunde Osho
Global imaging and business solutions company, Canon has launched a nationwide ‘Live for the Story’ campaign in Nigeria.
The Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) Somesh Adukia, said at a press conference which took place at the Radisson Blu Hotel G.R.A Ikeja, Lagos, that the event also signalled the kick-off of a photo competition for Nigerians across the country.
The contest requires photographers to celebrate their stories by uploading three recent, inspiring photographs, that tell our unique stories and defines Nigeria through its people, culture and passion on Instagram and Facebook using the hashtags #CanonCNA and #MyNaija as their captions.
The campaign will run from February 28 to March 28, 2018, thereafter, three winners will emerge. The names of the winners will be announced on April 1, 2018.
The winners will be rewarded with the opportunity to travel with the Story Campaign Influencer, TY Bello to a yet to be disclosed destination where they will be creating even more resonating stories. The photo competition does not exclude pictures taken with other camera brands.
Speaking on the scope of photography competition TY Bello explained, “We are looking for images from documentaries, lifestyle, art, food and whatever people find interesting and all the different forms of photography. It will be great to see a nice mix of different types of work.”
Speaking further she stated, “We are looking for images that are different, that offer unique perspective on issues, images that show ownership of our culture, that inspire people to want to be more Naija in their spirit. I don’t think it matters what camera type is used, we want this to be a competition that many people regardless of the technology they use can enter for the competition.”
Adukia added “Canon is committed towards investing in Nigeria and exploring this growing market. Applying a ‘closer to customer’ strategy we have established our local presence via our representative office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market. Moreover, we have also expanded our service centres and are continuously supporting film makers with workshops as well as online/social competitions and challenges,” he added.
“Born out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone. This competition, which commenced February 28th, 2018 for duration of one month is a mere example of how eager we are to promote storytelling,” explained Mai Youssef, European Corporate & Marketing Communications Director Canon.
“Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets are to engage our customers through this campaign to shoot, share, and remember their stories together with Canon,” added Mai.