By Tunde Osho
A leading marketer of alcoholic spirits and non-alcoholic brands, Grand Oak Limited, has rolled out 9ja Café Rhum, its newest brand into the Nigerian market.
According to the brand handlers, 9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians.
The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are.
The new drink was unveiled at the ongoing International Trade fair, at the Tafawa Balewa Square, Lagos and was attended by key distributors across the country, newsmen, customers and other stakeholders.
The Managing Director of Grand Oak Limited, Aare Fatai Odesile disclosed that the new product is of international standard and has been approved by National Agency for Food and Drug Administration and Control (NAFDAC) and Standards Organization of Nigeria (SON) for meeting quality standards.
He added that the brand fuels the resilient spirit, the never-give-up; can-do attitude that Nigerians are known for worldwide and the brand name ‘9ja Café Rhum’ shows it is made for Nigerians.
Also commenting on the launch, the Group Executive Director of Grand Oak, Adekunle Rosiji said that the production of 9ja Café Rhum is a result of in-depth research and consumer engagement that the company embarked on, adding that with the unique taste and coffee aroma, the brand is set to take over the leadership of the rum market in the country.
Rosiji added that the product is available across the country. “This is the hottest new brand to hit Nigeria in the last 20 years, so we have celebrity endorsement, CDQ. Beyond this, we are already here in trade fair, we are in every market in Nigeria and we are going to let the people know through the radio, the TV that 9ja Café Rhum, it is for you and we want you to indulge your passion.”
At the event, guests were entertained by comedians, dancers, Models who showcased different fashion collections and 9ja Café Rhum’s brand ambassador, music star and indigenous hip-hop rapper, Sodiq Abubakar Yusuf popularly known as ‘CDQ’ who sang some of his hit tracks.
Grand Oak Limited is a Marketing and Sales company of Lexcel Group. Established in 2006, the company is a leader in Nigeria’s Food and Drinks sector. Its core business is the marketing and sales of alcoholic and non-alcoholic beverages. Some of it brands are Apperito, Bacchus Lite, Lord’s Dry Gin, Seaman’s Schnapps, Regal Dry Gin, St Lauren, Swagga and others.